Jan 2011 31

Six years ago, my very first competition in the hip hop circuit ever was at this very event… Vibe hosted by the LTDs at the UCI Bren Events Center. For my four consecutive years dancing with CADC, it remained as one of my favorite dance competitions of the year… probably because we were on home turf and it was so close to our “home” (basement of the Mesa parking structure). Now six years later, I’m sitting in the audience, and while I couldn’t vendor at the event (it was closed off to clothing brands since it’s an event sponsored by a clothing brand lol), I was lucky enough to be asked to sponsor the gift baskets for the judges.

The judges for the event included Kyle Hanagami, David Moore, Galen Hooks, Candance Brown, Beau Fournier, and Angie Bunch.

Other sponsors for the gift baskets included Kallusive and Pop Chips, and Sonia and I personally decorated each judge’s basket and included a few goodies of our own, including an exclusive Steppie mug for them to drink their water with style. Huge thanks to Jason Park for giving the green light, and of course, Sonia for helping me make it all come to life! Also, thanks to Melly Lee for sneaking in a few photos for me before the show started:

Dance shows nowadays always seem to last forever, but last night’s show was definitely enriched with some major talent… and teams were definitely hungry. As expected, it made me miss dancing.

I leave you with hands down one of my favorites of the night. Entitled “Falling,” it’s actually masterpieced by one of the judges last night, Kyle Hanagami! Video courtesy of Mr. Sean Hsieh of That’s Fresh:

P.S. And uh, I think the judges liked their gifts…

Jan 2011 28

If you followed me on Twitter or Facebook yesterday, you might have noticed that I had spent a good portion of my day wrapped up in the creative process of an exciting collab project that will be debuting soon. And, when I say “good portion of my day,” I really mean 8 to 9 hours. Needless to say, it felt really good to be in the creative zone again… just letting my imagination flow, letting lost in the details, and being excited about something again. So excited, I forgot to eat — woops.

I want to keep most of the details under wraps until we’re ready to release information about the collab project, but thought I’d tease you with a sneak peek!

Interesting fact: I prefer to sketch with Crayola markers. Yes, the kind you doodled with when you were five. Aside from the high chance of smearing, something about it makes me happy and brings out the best in me. Who said you need an art degree and fancy-shmancy design tools to do what you love?

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Jan 2011 13

Reading a recent blog entry by Philip of Wong Fu Productions really surfaced some feelings about my own journey and my own story. Did I always have a passion to start my own clothing line? To be completely honest, the answer is no.

Much like Phil, I entered college without an idea of what I wanted to do with my life. No focus, no direction, no plan. I found myself settling for a major in Sociology. Don’t get me wrong, when I say “settling” I’m not saying there’s anything wrong with the major — I mean, I studied it for four years because I thoroughly found it interesting, and like to think I apply it to how I view and perceive my world to this day — but, to be real, I knew I wasn’t going to pursue it as a career. I did have little focus, I suppose, since I minored in Business Management and actually took it more seriously than my Sociology classes (at the time, it wasn’t available as a major at UC Irvine). But even then, it was just something I did because it came natural — my parents are actually business owners of a donut shop older than myself. Studying business proved to be useful for where I’m at right now, but at the time, I really went into it pretty aimlessly. A lot of times, I find myself wishing I had paid more attention in class.

Growing up, I always did have a passion for being creative, though. My childhood was pretty sheltered compared to the normal kid, so afternoons out in the sun riding bicycles and eating ice cream actually looked a lot more like afternoons inside my bedroom with a few things lying around the house and LOTS of imagination. I have frequent flashbacks of running my own restaurant downstairs or turning my bedroom table into a check-out station. My most prized possession used to be a craft book my parents bought me from Costco; I remember making a frog-shaped door stopper out of a milk carton and crying a few days later when my mom “accidentally” threw it away. In high school, I was more excited to design my front page cover (not required, mind you) than writing the actual essay. I was more concerned with aesthetics, presentation, and making it look nice than the actual content. And when I joined my high school’s yearbook team, I finally felt like my nerdy obsession with typography and spending hours to make sure a cluster of boxes looked nice was, well… not something I had to feel bad for. I didn’t know how to use Photoshop back then, but let me tell you, I was pretty awesome at making things look good on Paint and Microsoft Word.

I can’t even count how many hours I spent making things “look nice”… and honestly, to some, it probably seemed like a waste of time. But for some reason, it was the one thing I did without much complaint. And even if no one cared or noticed my efforts (“oh… yeah, that’s pretty cool I guess”), I got this overwhelming feeling of accomplishment after I’d complete something. I have a small manila folder with very few items I’ve kept from high school… 90% of them are design/creative-based.

So, knowing that much about me and my past, you’re probably thinking… ‘sounds a lot like you DID have a passion.’ And yeah, I did. I had a passion for being creative, but at the time, had no idea how that translated into a career. To be completely honest, I probably shied away from the possibility of pursuing anything related to the arts. Call it fear of failure, call it whatever you want. But it’s funny that I doubted myself the most in the thing I enjoyed doing the most… that’s probably when I should’ve realized it was my passion.

And still… while “being creative” was something I enjoyed doing, it didn’t directly translate into a career. I went through my four years in college hoping it would just come to me. I dabbled in the idea of interior design for a while and even interned under a wedding planner one summer… but nothing satisfied me or seemed like a perfect fit, and it was frustrating. I graduated from UC Irvine in 2008 without a job and without a plan. I was sad to move out of my apartment that summer and decided to post photos of my bedroom to a decor community. Lo and behold, most of the positive comments that flowed in were directed to a simple painting I made to match my bedspread. Questions of where I had purchased it, if I made it myself, or if I was selling it flooded my inbox. Suddenly, I became obsessed with playing around with that very idea, and on July 11, 2008 I sold my very first painting. Paintings were a luxury item though and sold slowly, so I started making them into buttons, stationary, and art prints… and that slowly moved into hand painting tote bags and making wooden block prints. It wasn’t until nine months later that I finally started playing around with the idea of printing tshirts, and in April 2009, I bought my first “makeshift” screen printing machine… and the rest is history.

Back then it was just something I wanted to experiment with. Little did I know I’d end up retiring my paintbrushes and taking on the clothing full-time… worrying about seasonal collections, photoshoots, and, well… clothing people.

I don’t even consider myself a very fashionable person… so was having my own clothing brand my passion? No, it wasn’t. But I chased the idea that it could be something, I chased the chance to be creative constantly, to be challenged constantly… and yes, I became passionate about it. This journey began with a simple painting I made when I was bored, but I didn’t even truly enjoy painting (it actually kind of stressed me out) simply because I was untrained and didn’t think I was any good. But I put myself out there anyway, let people’s encouragement guide me down a path, and let it mold into whatever it felt it should. Now, it’s become my life and very much an extension of who I am. So, do I think you need to have everything answered to end up where you want to be? Do you even need to know where you want to be to begin with? Do I even know if this is the end for me? No, I don’t. But I do think you need to figure out what it is you enjoy doing — even if you don’t find it profitable — and just do it. I do think you need to stop worrying about a few years from now and worry about NOW, and jump at chances, take up opportunities… even if you feel like a fool doing it. It took me a few months to tell my friends that I was selling things online, and now they probably wished I’d just shut up.

I tell people all the time that this was unintentional and it just kind of happened. But it wouldn’t have happened without a bit of chasing, without a bit of wishful thinking and blind faith.

I’m letting my path unfold beneath me without trying to spoil the ending… and I’m ok with that.

Jan 2011 03

2011 is already upon us, but I thought I’d recap on 2010 as more of a reminder to myself on all that has happened in this past year, and more importantly, remind myself how much can actually be accomplished. I’m constantly pinching myself because I can’t believe I’m at where I am today… doing what I love and receiving love for it in return.

But I can’t get to where I want to be without a lot of hard work.

While I’ve reached many milestones in the past year, I hope that by putting it in review it can motivate me to continue to push, push harder, and learn from any failures I may have had. I’m constantly on the grind, worrying about the next show or panicking to get orders out on time, but constantly being lost in the little details, I lose sight of the greater picture. So, before I can jump straight into 2011, join me on this little (or long) journey of my highlights of 2010…

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Launched the new official website: http://thesteppie.com

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Launched three new collections in 2010:

Ninja Expansion Collection
Summer in Tokyo Collection
Winter Collection

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Interviewed and featured in…

♥ ISA Magazine (link + link)
♥ OC Weekly (link)
♥ UCI Newspaper (link)

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Got into a few stores…


♥ Local Collection (link)
♥ HD Buttercup LA (link)

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Hired my first employee…

Meet Sonia… my executive assistant!
She’s also my good friend, my listener, my motivator, and my rock.
Look out for big things from this girl!

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Traveled to Japan…


I had the opportunity to explore and actually perform in Japan!
With this adventure came the chance to collaborate with Boogiezone:

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Held my first black friday sale, and had the biggest packaging day to date…

Even with the both of us working hard and efficiently, it took us a total of ELEVEN hours to finish packaging all the orders! Not one of my favorite work days, but it was definitely a proud moment.

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Got the opportunity to meet and work with new people…

I even got to “Dance to this Song” (video now has almost 2.5 million views!).

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Other highlights of 2010…
- Got a new camera (and car!)
- Traveled seven hours for my very first show outside of Southern California (Renegade SF!)
- Spotting my Ninja tee on So You Think You Can Dance (even if just for a second!)
- Moved into my new place
- Created the official Steppie pose
- Got invited to speak on a few panels
- And realized a few things… about how support can take you a long way and how thankful I am for everyone in my life.

A list of shows I’ve vended or was apart of in 2010…
- UCI Fall Vendor Fair
- LA Street Food Fest
- Luminance at The Loft, San Diego
- Urban Arts Festival
- Fusion Hip Hop Competition
- World of Dance, Pomona
- Unique LA, Spring
- UCSD Fall Vendor Fair
- UCI Fall Vendor Fair
- United We Boogie, Japan
- Renegade LA
- FAP 2.0, San Diego
- Unique OC
- World of Dance, San Diego
- Boogiezone University
- International Secret Agents, LA
- UCI Winter Vendor Fair
- UCSD Winter Vendor Fair
- Maxt Out
- UCI Holiday Vendor Fair
- DesignerCon
- Unique LA, Holiday Show
- Renegade San Francisco

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And there, m’friends, was my 2010 in review!

I’m hoping to up the ante and expect more of myself and this business in this coming year though… my sights are on bigger things and bigger challenges. I hope to surprise people (myself, included). I’m excited for what’s to come… and with projects already lining up in my horizon… here’s to 2011.

What do YOU hope to see from Steppie in 2011?